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Colour of the Artist's World

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sawuhhh:

andrewharlow:

Brilliant package design by Pedrita, alongside Água de Luso. 

“The bottle’s 17 faces – five square and 12 identical hexagonal faces – allow for an endless number of bottles to be regularly grouped together in several configurations that suppress empty space between them. Each of these three-dimensional space-filling modules significantly optimizes the processes of storage and transportation, reduces the amount of material used in the bottle and creates a greater impact in the final product’s display.”

via Iain

COOL.

(via zbzbzb)

5,096 notes
  1. birdsandtriangles reblogged this from food-n-stuff and added:
    water’s become hipster
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    the lack of efficiency is troubling. i swear i’m not protomarxist.
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  26. choyjay reblogged this from susurrations and added:
    This is wicked cool; a totally new experience of something as simple as bottled water. This is the kind of thinking that...
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